PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your browser, IP address, time zone, and certain cookies installed on your device. When you browse the Site, we also collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."
We collect device information using the following technologies:
- Cookies" are data files placed on your device or computer that often contain an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
- Log files" track actions taken on the Website and collect data such as your IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.
When you make a purchase or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number), email address, and telephone number. We refer to this information as "Order Information."
HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the Order Information we collect to fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and sending you invoices and/or order confirmations). In addition, we use this order information to:
- Communicate with you;
- Review our orders for potential risk or fraud.
- If it is consistent with the preferences you have communicated, we may send you information or advertising about our products or services.
We use the device information we collect to investigate potential risks and fraud (particularly your IP address) and more generally to improve and optimize our website (for example, by creating analytics about how our customers browse and interact with the website and to evaluate the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your personal information with third parties who help us use your personal information as described above. For example, we use Shopify to run our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the website - you can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative ("NAI") training page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You may opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.
DO NOT TRACK
Please note that if we see a "Do Not Track" signal from your browser, we will not change our website's data collection and use practices.
If you are a resident of Europe, you have the right to access the personal information we hold about you and to request that we correct, update or delete your personal information. If you wish to exercise this right, please contact us at the contact details provided below.
If you are a resident of Europe, please also note that we process your data to fulfill a contract with you (e.g., if you place an order through the Site) or to fulfill our legitimate business interests as set forth above. Please also note that your data will be transferred outside of Europe, including to Canada and the United States.
If you place an order through the Site, we will retain your order information for our records until you ask us to delete that information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com.